Seattle and remote
Go-to-market strategy, the plan to carry it out, the goals that measure it, and the structure to run it every week.
Built for under-represented founders and owners.14 years running operations at AWS, Meta, and Uber.
The work
All four, in one engagement, built to work together.
Who buys, why now, how they find you, and what you say. Written with you, in your buyer’s words.
The quarter broken into months, one objective each, with the tests that prove it or kill it.
The goals the plan answers to, tracked as the month goes, and three numbers every Friday on the health of the business.
Owners, cadence, and one live tracker. Add the Install, and agents take on the desk work, so the plan runs without you in every seat.
The plans
Go-to-market, product, and funding decide most years. Each plan is written with you, broken into monthly work, and run on the Friday rhythm.
Built into the channels, partners, and follow-up that bring in the next client, then measured every Friday.
The offer, the packaging, and the roadmap calls, sequenced against what your clients are telling you.
Revenue, grants, loans, or investors, matched to the plan, with every deadline on the calendar.
Momentum comes from finishing. The most important plan gets the month, the others hold their place, and their deadlines are still kept.
| Plan | Month 1 | Month 2 | Month 3 |
|---|---|---|---|
| Go-to-market | Leads | Leads | Runs |
| Product | Waits | Runs | Leads |
| Funding | Waits | Grant due | Waits |
How it runs
We don’t stop at the recommendation. The system is built with you, run with you every week, and stays when the engagement ends.
The one thing this month is for, broken into the two or three moves that advance it, each with a cost and a date.
One page at 8:00: what came in, what went out, the decisions waiting on you, and how the month’s objective is tracking. You spot problems early instead of at month-end.
They run inside your business and draft the desk work. You approve what goes out. They stay when we leave.
The desk
The structure takes the desk off your plate, so your hours go to the work clients pay for.
With the Install, you choose the three seats to hand off first.
Nothing goes out without you. Agents draft and prepare; you approve, send, and sign. Agents never give professional advice.
The first month
The strategy, written with you: who buys, why now, and what you say.
The plan and the measures: one objective a month, and the three Friday numbers.
The structure, built beside you: owners, cadence, and the tracker. With the Install, up to three desk workflows are built and handed over.
The Friday numbers, and a working session every two weeks.
In their words
We need somebody on this team who is an air traffic controller. Nicole does that. She’s really good at that.
Nicole is ruthless about saying, you have three things to do this month. Do not do anything else.
I’m happy with the signups, and even the conversions, that we got in the first 15 days.
Who it is for
A small team, with the founder or owner still in every seat.
Past the idea, before the first operations hire.
Law, accounting, consulting, and service practices, and nonprofits with a small staff.
Fees
You should know what this costs before you book the call. The two offers are available on their own or together, and broader work is scoped separately.
The strategy, the plan, and the weekly rhythm that runs it.
The desk work handed to agents you own, over four weeks.
For grant-funded organizations, we can provide a defined scope and budget for your funding review.
Not sure which fits? We decide on the call.
By a woman who owns one.
Virent runs on the same weekly rhythm and the same agents it builds for clients.
Video generated from photos of Nicole.
Nicole
Owner, Virent Ventures Studio · Seattle
I run a small firm of my own on the system I build for you: one objective a month, the Friday numbers, and agents doing the desk work. Before Virent I spent 14 years in operations at AWS, Meta, and Uber.
The large companies taught me how operations work at scale. Running my own office taught me what a three-person firm actually needs, which is less, built well, and run every week.
Questions
Keep what works. This is implementation, not another course: we build the system with you and run it with you on Monday morning.
Probably not. The fees are sized for an owner and two to five people, and the engagement runs month to month.
Before anything is built, we agree in writing which data the workflows may use, who can access what, and what needs your approval. The workflows draft and prepare; you review, send, and sign. They never give professional advice.
No. Virent builds the funding plan, the numbers, and the calendar, and you make the asks. No solicitation and no success fees.
Give 14 days’ notice. Everything built is yours on payment, and it is documented so someone else can run it.
The workflows, set up in accounts in your name, with their configurations and any code; the documentation and runbooks; and the training. The tools and AI services underneath stay with their providers, on subscriptions you hold. Our methods and templates stay ours.
Yes. Virent is based in the Seattle area and works with offices across the US.
The next step